Serena Williams attends 2024 Vanity Fair Oscar Party hosted by Radhika Jones at Wallis Annenberg Center for Performing Arts on March 10, 2024, in Beverly Hills, California.
Axelle / Bauer-Griffin / FilmMagic
Key Takeaways
- Tennis champion Serena Williams Net Worth is estimated at $290 million, according to Forbes.
- Williams earned $95 million in prize money throughout her career as a tennis champion.
- She has invested in 85 companies, 14 of which are unicorns valued at over $1 billion.
- Serena owns businesses spanning beauty, fashion, jewelry, sports recovery, and entertainment.
Serena Williams, an iconic name in world of tennis, has built an unparalleled legacy both on and off court. While her athletic achievements are legendary, her business acumen and investments have further solidified her as a powerhouse. With a staggering Serena Williams Net Worth of $290 million as of 2024, she continues to inspire millions globally with her ventures in entrepreneurship, philanthropy, and advocacy.
Early Life and Tennis Career
Born on September 26, 1981, in Saginaw, Michigan, Serena Jameka Williams grew up in Compton, California, alongside her sister Venus. duo was coached by their father, Richard Williams, who believed in their potential to dominate tennis world. Serena turned professional in 1995 at just 14 years old, and by 1999, she had won her first Grand Slam title at US Open. Over her career, she amassed 23 Grand Slam singles titles and 14 doubles titles with Venus, making her one of greatest athletes in history.
Prize Money and Endorsements
By time she retired in 2022, Serena had earned $95 million in prize money, making her highest-paid female tennis player in history. However, her earnings from endorsements have far exceeded her on-court income. Serena’s partnerships with brands like Nike, Puma, Beats by Dre, Gatorade, and Lincoln have contributed significantly to her wealth. Her $40 million Nike deal in 2004 was groundbreaking and has since evolved into a long-standing relationship, including creation of Serena Williams Design Crew.
From 2022 to 2023 alone, Serena earned an estimated $45 million, primarily from endorsements, as she ranked 49th on Forbes’ 2023 World’s Highest-Paid Athletes list—only woman in top 50.
Serena Ventures: Championing Diversity
Serena’s entrepreneurial journey began with establishment of Serena Ventures in 2015. venture capital firm focuses on funding startups led by women and underrepresented communities. Today, firm has a portfolio of 85 companies, including 14 unicorns. Serena’s commitment to diversity is evident, with 79% of companies in her portfolio having underrepresented founders.
One notable investment is Zigazoo, a social media app for kids with over one million users. Serena Ventures continues to be a trailblazer, empowering entrepreneurs to innovate and thrive.
Businesses Owned by Serena Williams
Beyond her investments, Serena is an accomplished entrepreneur. She launched Wyn Beauty by Serena Williams in 2024, offering beauty products available online and at Ulta stores. Her other ventures include:
- Will Perform: A line of topical pain relief and body-care products designed for sports recovery.
- S by Serena: A fashion brand featuring stylish and inclusive designs.
- Serena Williams Jewelry: A collection of elegant and meaningful jewelry.
- Nine Two Six Productions: A multimedia production company working on projects like soccer documentary “Copa 71” and Oscar-nominated film “King Richard.”
Real Estate Portfolio
Serena’s real estate investments are another testament to her financial acumen. She owns properties in Beverly Hills, Paris, and Palm Beach Gardens, Florida. Notable transactions include her Beverly Hills mansion purchased for $6.2 million in 2017 and her Bel-Air estate sold for $8.1 million in 2019.
Family and Philanthropy
Married to Alexis Ohanian, co-founder of Reddit, Serena has two daughters, Olympia and Adira. Despite her busy schedule, she prioritizes family life and often shares heartwarming moments with her loved ones.
Serena’s philanthropic efforts include co-founding Yetunde Price Resource Center in Compton, supporting families affected by violence. Additionally, her foundation funds education initiatives and builds schools in underserved communities in Kenya and Jamaica.
Legacy and Retirement
Retiring in 2022, Serena’s transition from tennis to business reflects her drive to create opportunities for others. Her story is one of resilience, excellence, and empowerment. Whether through her businesses, investments, or advocacy, Serena Williams continues to break barriers and inspire future generations.
Table: Serena Williams Net Worth Breakdown
| Source of Wealth | Amount (Estimated) |
| Tennis Prize Money | $95 million |
| Endorsements and Partnerships | $150 million |
| Investments (Serena Ventures) | $30 million |
| Businesses | $15 million |
| Real Estate | $10 million |
| Total | $300 million |
Conclusion
With a net worth of $290 million, Serena Williams exemplifies what it means to be a multifaceted icon. Her achievements on tennis court are unparalleled, but her impact as an investor, entrepreneur, and philanthropist has broadened her legacy. Whether through her commitment to diversity in business or her advocacy for social justice, Serena Williams is a role model for generations to come.
Disclaimer
information provided in this article is for informational purposes only. net worth estimates are based on publicly available data and may not accurately reflect Serena Williams’ current financial status. Readers are encouraged to consult official sources or financial advisors for precise information.
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