Jackson Honest Net Worth : $16M Journey from Family Mission to Shark Tank Triumph [Updated 2025]

Jackson’s Honest, a family-founded premium snack brand, has become a beacon of resilience and innovation in snack industry. Established by Scott and Megan Reamer, brand has gained widespread acclaim for its coconut oil-cooked chips and health-conscious ethos. As of Jackson’s Honest Net Worth 2025, company’s valuation has surpassed $16 million net worth, solidifying its place in premium snack market.

This journey from a personal mission to a thriving enterprise serves as a compelling story of turning adversity into a successful business while maintaining an unwavering commitment to quality and health-conscious principles.

Founding Story of Jackson’s Honest

Scott and Megan Reamer founded Jackson’s Honest in honor of their son, Jackson, who suffered from a rare autoimmune condition. Struggling to find suitable snacks for Jackson, couple began experimenting with natural cooking oils and wholesome ingredients. This personal mission transformed into a business venture that introduced coconut oil-cooked chips to market, paving way for healthier snack options.

brand’s commitment to using non-GMO ingredients and cooking with premium oils, such as coconut and avocado, resonated with health-conscious consumers. Their first product, sweet potato chips, became a hit, encouraging couple to expand their product line.

Journey to Shark Tank

turning point for company came during Shark Tank Season 9, where Reamers pitched their business seeking $1.25 million for 5% equity. Their innovative products, compelling story, and impressive sales of $10.1 million (by 2016) caught attention of guest shark Rohan Oza. Following intense negotiations, they secured a deal for $1.25 million in exchange for 15% equity. Oza’s expertise in scaling food brands was instrumental in taking Jackson’s Honest to new heights.

Production and Expansion

Jackson’s Honest operates out of a state-of-the-art Muskego production facility, which produces an impressive 110 bags per minute. This efficiency supports brand’s nationwide distribution, with partnerships including major retailers like Whole Foods and Walmart. company now offers a diverse range of snacks, including:

  • Sweet potato chips (their flagship product)
  • Grain-free puffs
  • Innovative flavors like Carolina BBQ chips and Spicy Tomatillo.

Their products stand out for their quality, health benefits, and commitment to using non-GMO ingredients.

Rebranding and Growth Post-Shark Tank

Following tragic passing of their son Jackson in 2017, Reamers rebranded company in 2018 to Jackson’s Chips, honoring his legacy. This rebranding emphasized brand’s evolution and its focus on premium, health-conscious snacks.

Key milestones in company’s growth include:

  • 2018: Rebranded to Jackson’s Chips.
  • 2021: Opened Muskego production facility.
  • 2023: Expanded to all Whole Foods locations nationwide.
  • 2025: Achieved an estimated $16 million net worth.

Community Impact and Social Responsibility

Beyond commercial success, Jackson’s Chips is committed to making a positive social impact. company’s Everyday Heroes program, launched in 2021, highlights young individuals making significant contributions to their communities. This initiative aligns with Reamers’ vision of blending business success with social responsibility.

Unique Selling Proposition

Jackson’s Chips has carved a niche in premium snack market by prioritizing quality and health. Their use of coconut and avocado oils ensures a healthier alternative to conventional chips. By maintaining these principles, company has cultivated a loyal customer base and positioned itself as a leader in health-conscious snacks segment.

Current Market Presence

company’s products, including their Carolina BBQ chips and grain-free puffs, are now available in major retailers across U.S. Their partnership with Whole Foods distribution has been pivotal, ensuring their snacks reach health-conscious consumers nationwide.

Table: Key Business Details of Jackson’s Chips

AspectDetails
Company NameJackson’s Honest (Rebranded to Jackson’s Chips)
FoundersScott and Megan Reamer
FoundedPre-2016
Shark Tank AppearanceShark Tank Season 9
Deal Secured$1.25M for 15% equity with Rohan Oza
Current Net Worth$16 million net worth
Product LineSweet potato chips, grain-free puffs
Production FacilityMuskego production facility
Output Capacity110 bags per minute
DistributionNationwide, including Whole Foods
Signature FlavorsCarolina BBQ chips, Sea Salt
Core IngredientsCoconut oil, Non-GMO ingredients

Future Plans and Prospects

As of Jackson’s Honest Net Worth 2025, company aims to further expand its market presence and innovate within snack industry. Key strategies include:

  • Expanding product line to include more health-conscious options.
  • Increasing retail distribution to include international markets.
  • Strengthening their branding as a premium, socially responsible snack brand.

Conclusion

Jackson’s Honest, now Jackson’s Chips, exemplifies how personal adversity can inspire groundbreaking innovation. From their roots in Crested Butte, Colorado, to becoming a nationally recognized brand, Reamers have turned their personal story into a business that champions health and community.

brand’s emphasis on quality, social responsibility, and innovation ensures its continued growth in competitive premium snack market.

Disclaimer
This article is for informational purposes only. All information is based on publicly available data and does not reflect confidential or proprietary details about Jackson’s Honest.

KeywordDescription
Jackson’s Honest Net Worth 2025Reflects the company’s estimated value of $16+ million in 2025, showcasing its growth and success in the healthy snack market.
Shark Tank Season 9The company appeared in Season 9 of Shark Tank and secured a $1.25M deal for 15% equity with Rohan Oza.
Healthy snack brandJackson’s Honest is known for its health-conscious snacks cooked with premium oils like coconut and avocado.
Coconut oil-cooked chipsTheir signature product, chips cooked in organic coconut oil, caters to the demand for healthier alternatives.
Jackson’s Chips revenueThe company generates over $16 million annually through nationwide distribution and product innovations.
$16 million net worthHighlights the company’s financial success, underscoring its strong position in the premium snack market.
Scott and Megan ReamerFounders who started the brand to provide healthier snacks for their son Jackson, turning personal challenges into a business.
Whole Foods distributionThe brand’s products are available nationwide in Whole Foods, signifying its widespread retail reach.
Muskego production facilityLocated in Wisconsin, this facility produces 110 bags of chips per minute, ensuring operational efficiency.
110 bags per minuteDemonstrates the brand’s production capacity, aligning with its goal to scale while maintaining quality.
Sweet potato chipsA key product line featuring unique flavors like Carolina BBQ, Sea Salt, and Spicy Tomatillo.
Grain-free puffsAn extension of the product line offering allergen-friendly snacks made without grains.
Rohan Oza Shark Tank dealThe deal with Rohan Oza helped scale the brand and refine its market strategy and product offerings.
Jackson’s Chips rebranding 2018The company rebranded from Jackson’s Honest to Jackson’s Chips, reflecting its evolution post-2017.
Non-GMO ingredientsThe brand emphasizes the use of non-GMO ingredients, appealing to health-conscious consumers.
Premium snack marketPositioned as a premium brand, Jackson’s Chips focuses on quality, taste, and health-conscious options.
Everyday Heroes programA community initiative launched in 2021 to recognize young individuals making positive societal impacts.
Carolina BBQ chipsOne of their popular flavors, exemplifying the brand’s innovative approach to snack offerings.
Crested Butte, ColoradoThe company relocated here, continuing its operations while honoring Jackson’s memory.
Health-conscious snacksTheir product line caters to consumers seeking healthier, high-quality alternatives to traditional snacks.

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