Jackson’s Honest, a family-founded premium snack brand, has become a beacon of resilience and innovation in snack industry. Established by Scott and Megan Reamer, brand has gained widespread acclaim for its coconut oil-cooked chips and health-conscious ethos. As of Jackson’s Honest Net Worth 2025, company’s valuation has surpassed $16 million net worth, solidifying its place in premium snack market.
This journey from a personal mission to a thriving enterprise serves as a compelling story of turning adversity into a successful business while maintaining an unwavering commitment to quality and health-conscious principles.
Founding Story of Jackson’s Honest
Scott and Megan Reamer founded Jackson’s Honest in honor of their son, Jackson, who suffered from a rare autoimmune condition. Struggling to find suitable snacks for Jackson, couple began experimenting with natural cooking oils and wholesome ingredients. This personal mission transformed into a business venture that introduced coconut oil-cooked chips to market, paving way for healthier snack options.
brand’s commitment to using non-GMO ingredients and cooking with premium oils, such as coconut and avocado, resonated with health-conscious consumers. Their first product, sweet potato chips, became a hit, encouraging couple to expand their product line.
Journey to Shark Tank
turning point for company came during Shark Tank Season 9, where Reamers pitched their business seeking $1.25 million for 5% equity. Their innovative products, compelling story, and impressive sales of $10.1 million (by 2016) caught attention of guest shark Rohan Oza. Following intense negotiations, they secured a deal for $1.25 million in exchange for 15% equity. Oza’s expertise in scaling food brands was instrumental in taking Jackson’s Honest to new heights.
Production and Expansion
Jackson’s Honest operates out of a state-of-the-art Muskego production facility, which produces an impressive 110 bags per minute. This efficiency supports brand’s nationwide distribution, with partnerships including major retailers like Whole Foods and Walmart. company now offers a diverse range of snacks, including:
- Sweet potato chips (their flagship product)
- Grain-free puffs
- Innovative flavors like Carolina BBQ chips and Spicy Tomatillo.
Their products stand out for their quality, health benefits, and commitment to using non-GMO ingredients.
Rebranding and Growth Post-Shark Tank
Following tragic passing of their son Jackson in 2017, Reamers rebranded company in 2018 to Jackson’s Chips, honoring his legacy. This rebranding emphasized brand’s evolution and its focus on premium, health-conscious snacks.
Key milestones in company’s growth include:
- 2018: Rebranded to Jackson’s Chips.
- 2021: Opened Muskego production facility.
- 2023: Expanded to all Whole Foods locations nationwide.
- 2025: Achieved an estimated $16 million net worth.
Community Impact and Social Responsibility
Beyond commercial success, Jackson’s Chips is committed to making a positive social impact. company’s Everyday Heroes program, launched in 2021, highlights young individuals making significant contributions to their communities. This initiative aligns with Reamers’ vision of blending business success with social responsibility.
Unique Selling Proposition
Jackson’s Chips has carved a niche in premium snack market by prioritizing quality and health. Their use of coconut and avocado oils ensures a healthier alternative to conventional chips. By maintaining these principles, company has cultivated a loyal customer base and positioned itself as a leader in health-conscious snacks segment.
Current Market Presence
company’s products, including their Carolina BBQ chips and grain-free puffs, are now available in major retailers across U.S. Their partnership with Whole Foods distribution has been pivotal, ensuring their snacks reach health-conscious consumers nationwide.
Table: Key Business Details of Jackson’s Chips
Aspect | Details |
Company Name | Jackson’s Honest (Rebranded to Jackson’s Chips) |
Founders | Scott and Megan Reamer |
Founded | Pre-2016 |
Shark Tank Appearance | Shark Tank Season 9 |
Deal Secured | $1.25M for 15% equity with Rohan Oza |
Current Net Worth | $16 million net worth |
Product Line | Sweet potato chips, grain-free puffs |
Production Facility | Muskego production facility |
Output Capacity | 110 bags per minute |
Distribution | Nationwide, including Whole Foods |
Signature Flavors | Carolina BBQ chips, Sea Salt |
Core Ingredients | Coconut oil, Non-GMO ingredients |
Future Plans and Prospects
As of Jackson’s Honest Net Worth 2025, company aims to further expand its market presence and innovate within snack industry. Key strategies include:
- Expanding product line to include more health-conscious options.
- Increasing retail distribution to include international markets.
- Strengthening their branding as a premium, socially responsible snack brand.
Conclusion
Jackson’s Honest, now Jackson’s Chips, exemplifies how personal adversity can inspire groundbreaking innovation. From their roots in Crested Butte, Colorado, to becoming a nationally recognized brand, Reamers have turned their personal story into a business that champions health and community.
brand’s emphasis on quality, social responsibility, and innovation ensures its continued growth in competitive premium snack market.
Disclaimer
This article is for informational purposes only. All information is based on publicly available data and does not reflect confidential or proprietary details about Jackson’s Honest.
Keyword | Description |
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Jackson’s Honest Net Worth 2025 | Reflects the company’s estimated value of $16+ million in 2025, showcasing its growth and success in the healthy snack market. |
Shark Tank Season 9 | The company appeared in Season 9 of Shark Tank and secured a $1.25M deal for 15% equity with Rohan Oza. |
Healthy snack brand | Jackson’s Honest is known for its health-conscious snacks cooked with premium oils like coconut and avocado. |
Coconut oil-cooked chips | Their signature product, chips cooked in organic coconut oil, caters to the demand for healthier alternatives. |
Jackson’s Chips revenue | The company generates over $16 million annually through nationwide distribution and product innovations. |
$16 million net worth | Highlights the company’s financial success, underscoring its strong position in the premium snack market. |
Scott and Megan Reamer | Founders who started the brand to provide healthier snacks for their son Jackson, turning personal challenges into a business. |
Whole Foods distribution | The brand’s products are available nationwide in Whole Foods, signifying its widespread retail reach. |
Muskego production facility | Located in Wisconsin, this facility produces 110 bags of chips per minute, ensuring operational efficiency. |
110 bags per minute | Demonstrates the brand’s production capacity, aligning with its goal to scale while maintaining quality. |
Sweet potato chips | A key product line featuring unique flavors like Carolina BBQ, Sea Salt, and Spicy Tomatillo. |
Grain-free puffs | An extension of the product line offering allergen-friendly snacks made without grains. |
Rohan Oza Shark Tank deal | The deal with Rohan Oza helped scale the brand and refine its market strategy and product offerings. |
Jackson’s Chips rebranding 2018 | The company rebranded from Jackson’s Honest to Jackson’s Chips, reflecting its evolution post-2017. |
Non-GMO ingredients | The brand emphasizes the use of non-GMO ingredients, appealing to health-conscious consumers. |
Premium snack market | Positioned as a premium brand, Jackson’s Chips focuses on quality, taste, and health-conscious options. |
Everyday Heroes program | A community initiative launched in 2021 to recognize young individuals making positive societal impacts. |
Carolina BBQ chips | One of their popular flavors, exemplifying the brand’s innovative approach to snack offerings. |
Crested Butte, Colorado | The company relocated here, continuing its operations while honoring Jackson’s memory. |
Health-conscious snacks | Their product line caters to consumers seeking healthier, high-quality alternatives to traditional snacks. |